Transformers star, Australian actress and keen environmentalist Isabel Lucas has joined a growing list of celebrities all around the world now making their own Earth Hour I Will If You Will challenges to inspire people to take much needed action for the environment.
The actress has pledged to plant 100 trees if 100 people plant one tree each.
‘‘Earth Hour is an opportunity to come together to support a cause for the greater good of our planet and our whole human family,” said Lucas.
“A moment to feel grateful for the life giving trees, the air we breath, the food and water that nourish us and the beauty of mother nature.
“I hope Earth Hour inspires us to consider and integrate sustainable ways of living that respect our earth and one another,” she said.
This year, Earth Hour has already seen thousands of people accept and create challenges for the I Will If You Will campaign, which asks people to make a personal dare in order to inspire friends, family, businesses and colleagues to adopt sustainable practices beyond the hour.
“Everybody has the power the change the world they live in; it’s great to have such well known personalities use their voice to spread this message even further and connect people with the common goal of protecting the planet,” said Andy Ridley, Co-Founder and Executive Director of Earth Hour.
Cricket legend Sachin Tendulkar, Colombian television presenter Claudia Bahamón, MTV VJ and Asia Pacific Ambassador Nadya Hutagalung, Celebrity Chef Bill Granger, Universal Pictures and the Lorax are all supporters of Earth Hour, among many more.
Individuals, businesses, governments and communities are invited to turn out their lights for one hour on Saturday March 31, 2012 at 8:30 PM to show their support for environmentally sustainable action.
In 2012, Earth Hour’s I Will If You Will concept invites individuals and organisations to challenge others to an ongoing environmental commitment beyond the hour. Earth Hour began in one city in 2007 and by 2011 reached over 1.8 billion people in 135 countries across every continent, receiving reports as ‘the World’s largest campaign for the planet’.
■ Earth Hour 2012 will take place at 8.30pm – 9.30pm on Saturday 31 March.
■ For more informatiom, visit www.earthhour.org.
– Plus find more information on this years Earth Hour at CisionWire.com