Isabel attends the Australian Launch of ASOS

Isabel is back in Australia, and earlier today (evening in Australia) attended the Australian Launch of ASOS in Sydney! Being the current ASOS cover girl she was a big part of their launch party, and posed for the waiting photographers in and outside of the venue. Isabel looked her usual hippy self in a brown-orange dress with a brown cardigan, and a beaded headpiece. What do you think of Isabel’s look here?

Further down this post are a few tidbits from the event, and in our Gallery you will find 45+ photos, including 12 gorgeous HQs! I’ll be keeping an eye out for more from this event too.

Visit the Australian brand of the online store at

EDIT: We now know what Isabel is wearing at the event – her tan dress is the “Carine” dress from the Alexa Chung for Madewell collection, and is available from the website. Her shoes and drape are also from ASOS, and her bag and headpiece are vintage.

ASOS Launch In Sydney x47 55


Isabel Lucas last night celebrated the launch of the online Australian ASOS store at Carriageworks in Sydney, Australia.

The “Transformers: Revenge of the Fallen” actress looked super cute as she sported a beaded headpiece, brown dress accompanied with a matching brown leather handbag.

The former “Home and Away” beauty was all smiles during the party as she happily posed for photographs with people as she chatted away with her publicist.

Earlier this year Miss Lucas was announced to star in Elizabeth Allen’s 2012 thriller “Careful What You Wish For”.



ASOS Australia has been live now since September the 15th, however tonight was the official launch of the online shopping giant’s Australian site. Although, have always delivered to AUS, Australian’s now can have the advantage of localised currency conversion, seasonal content, a focus on Aussie designers, local returns and at the moment free shipping! There are bound to be an enormous amount of happy Australian online shoppers, because despite asos sites in the the US, Germany and France, Australia is the second largest market outside of Britain! The event was held at the Carriage Works in Sydney, where fashionista’s mingled, whilst sipping on chilled vodka cocktails and enjoying yummy canapes. Australian Actress Isabel Lucas, who is the face of asos, was there to launch the site. We all know us Aussies love a little online splurge, so hit up and stock up your cart!…..Oh and remember it is FREE shipping…!



The 26-year-old came in her signature boho look, wearing a tan dress from the Alexa Chung for Madewell collection, with a brown belt cinched at the waist. She wore a beautiful scallop embroidered cardigan on top and teamed the outfit with burgundy shoes. A beaded headpiece and vintage bag finished off her look.


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